3 min read
Leaders love cool journeys: the power of story in galvanizing your employees
The most basic function of a story is to keep someone's attention. A story is a parlor trick of sorts, a little razzle-dazzle and...
3 min read
Andrew Eninger : Jan 24, 2025 2:27:20 PM
Learning programs are the secret sauce of efficiency in any fast-moving organization. But let’s be honest: most learning programs are broken, uninspiring, and about as useful as a paperweight in a windstorm. They’re an obligatory box-checking exercise that leaves employees rolling their eyes and leaders wondering why productivity hasn’t magically soared. Worse yet, they show up as a drain on time, money - and take talent away from doing what really matters. Let’s unpack why this happens and, more importantly, how to fix it.
First, let’s address the elephant in the Zoom: learning programs aren’t engaging. They’re dry, formulaic, and feel like they were designed by someone who last experienced joy in 1996. PowerPoints with endless bullet points, monotone voiceovers, and quizzes that test your ability to stay awake rather than your understanding—sound familiar?
People don’t learn when they’re bored. They zone out, scroll their phones, and count the seconds until the ordeal is over. Can you blame them? Learning is supposed to spark curiosity and ignite action, not induce a collective yawn. But many programs seem to forget this fundamental truth. They’re a one-way street, pushing information and hoping for the best instead of fostering interaction and discovery.
Even if you manage to keep your team’s eyes open, there’s another hurdle: relevance. Most learning programs fail to connect to the day-to-day realities of employees’ work. They’re abstract, generic, and divorced from the specific behaviors that actually drive success in your business.
Imagine training a sales team on advanced negotiation techniques without ever showing how to apply those techniques in a typical client meeting. Or teaching a product team about agile methodologies without grounding the discussion in their current workflows. It’s like handing someone a map with no idea where they are or where they’re trying to go. It’s frustrating, ineffective, and ultimately a waste of time and resources.
Here’s the good news: it doesn’t have to be this way. Learning programs can be transformational if they’re designed with engagement and relevance at their core. Here’s how:
Make It Interactive Adults learn by doing, not by listening to someone drone on. Incorporate role-playing, simulations, and real-world problem-solving exercises. Gamify the experience where it makes sense. Competition and rewards can do wonders for engagement.
Tie It to Business Goals Every learning initiative should start with one question: what’s the business outcome we’re trying to achieve? From there, reverse-engineer the skills and behaviors needed to get there. If it doesn’t move the needle, it doesn’t belong in the program.
Customize It Generic content is a killer. Tailor your programs to the unique challenges and contexts of your teams. Use examples, case studies, and scenarios that resonate with their daily work. This storytelling invites participants to visualize themselves in challenging situations ripped from the headlines of their daily work. The closer you get to their reality, the more impactful the learning will be.
Measure What Matters Stop measuring success by completion rates and quiz scores. Instead, look at the behavioral changes and business outcomes that follow. Are customer satisfaction scores improving? Is the time to complete tasks decreasing? Are customer service measures improving? Are pulse scores going up for early-stage managers? Those are the metrics that matter.
Keep It Ongoing Learning isn’t a one-and-done event; it’s a continuous process. Provide opportunities for reinforcement and follow-up. Use coaching, peer-to-peer learning, and just-in-time resources to keep the momentum going.
When done right, learning programs are a force multiplier - not a money pit. They enable your teams to work smarter, adapt faster, and achieve more. But to get there, you have to break away from the mind-numbing 'business as usual' approach. Ditch the dull slideshows and irrelevant lectures sourced from some leader's latest self-help obsession. Design programs that energize and empower. Your employees—and your bottom line—will thank you.
So, the next time you’re tempted to approve another cookie-cutter learning program, stop and ask yourself: is this going to engage my team? Will it help them tackle real-world challenges? If the answer isn’t a resounding “yes,” go back to the drawing board. Because a broken learning program isn’t just a waste of time—it’s a missed opportunity to build the kind of high-performing team that keeps your business ahead of the curve.
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